PDF Ebook Kiss & Sell: Writing for Advertising Redesigned and Rekissed, by Robert Sawyer
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Kiss & Sell: Writing for Advertising Redesigned and Rekissed, by Robert Sawyer
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Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.
As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
- Sales Rank: #1623991 in Books
- Brand: Brand: Fairchild Books
- Published on: 2006-10-01
- Released on: 2006-04-01
- Original language: English
- Number of items: 1
- Dimensions: 11.77" h x .84" w x 8.65" l, 2.16 pounds
- Binding: Paperback
- 184 pages
- ISBN13: 9782940373468
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Robert Sawyer worked as a copywriter, copy supervisor and creative director for over 20 years, creating advertising for global companies such as Saatchi and Saatchi. He now consults as a strategist for design firms in New York and is also a published poet and playwright.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Bobby Borg
Coffee Table material (graphically) with awesome info as well. I recommend it for the Advertiser and brander.
3 of 3 people found the following review helpful.
Graphic Artists Should Look At This
By Regina Ranonis
I recommend that designers add this book to their library. Visual communication is word and image combined, and this book examines the many variations of how the two can successfully cooperate with each other in a variety of circumstances (kind of like a marriage: give and take).
This book is like a design annual that we all look at, but with notes on concepts, critical evaluation, and inspirational quotes. Any page randomly opened is informative and interesting, but you can also look up examples of different ad concepts, strategies and trends.
The author should make this book an annual!
3 of 3 people found the following review helpful.
The Collection of Experiences
By Ethan Callender
My relationship with Kiss & Sell is similar to my lifelong experience wandering the halls of the Metropolitan Museum of Art. By necessity, I start in the same place but quickly find myself on a path different than the last. There's always something new waiting. Kiss & Sell is not a sequential read but a collection of experiences that delight and inform with each successive visit. It is an essential reference work for both copywriters and art directors. It never lets us forget what we're doing in this business to begin with. If ever there was a book designed to reinvigorate the creative spirit, this is it.
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